Strengthening the manufacturing strategy of SITI/Imperium to address global market demand for tea and infusions

Imperium Holding is the global leader in premium tea and infusion production and packaging. Founded in 1979 and based in Marrakech, the company stands as a leader in eco-friendly and innovative packaging solutions, in particular through its subsidiary SITI, which is known for its sustainable stitched tea bag production. Through its innovative model combining manual and automated production, SITI offers a fully integrated and scalable solution, which appeals to the top global tea and infusion companies.

The investment project aims to strengthen SITI’s industrial facilities to meet growing demand from the global market. This €25 million investment is in line with Proparco’s Strategy 2023-2027, as it directly meets the objectives 1 and 3: Acting for a more sustainable and resilient economy, and Acting for greater equality. Furthermore, this investment will help Imperium Holding improve its governance standards, in particular by favoring gender diversity in management positions.

By 2029, this financing is expected to support about 1,660 jobs in Morocco, directly within the company and throughout its value chain, thus strengthening local economic development. The project will thereby contribute to the achievement of SDG 8 (Decent work and economic growth).